Case study 11 Feb 2021
Examining the feasibility of global health education campaign Choosing Wisely in Singapore
The Centre for Behavioural and Implementation Science Interventions (BISI) was established within the Yong Loo Lin School of Medicine, at the National University of Singapore, with the aim of improving population health and well-being by accelerating the implementation of evidence in public policy and practice through the use of behavioural and implementation science.
CEI, along with The Behavioural Insights Team and the University of Southern California Center for Economic and Social Research (CESR), are key strategic BISI partners. CEI Executive Director, Associate Professor Robyn Mildon is Co-Director of the centre.
BISI complements existing teaching and research at the School of Medicine by bringing a rigorous new focus on the behavioural and implementation factors that influence health and healthcare in Singapore and beyond. An expert team of research, policy, and practice experts works with policy makers, organisational leaders, practitioners, and providers to design, implement, and evaluate transformative healthcare policies and programs to deliver and sustain better patient- and system-level outcomes.
BISI's work focuses on four strategic areas:
CEI is undertaking a project with BISI, examining the feasibility of implementing the Choosing Wisely™ campaign in Singapore. Choosing Wisely is a educational global health campaign initiated to improve the safety and quality of healthcare. This study, led by CEI, will examine barriers and facilitators to implementation, as well as a pilot evaluation of the impact of Choosing Wisely on Family Medicine doctors and General Practitioners and their patients.
In 2021/22 BISI is hosting a webinar series on 'Innovations in Behavioural and Implementation Science for Healthcare', in which leading sector experts will discuss the epic public health challenges posed by the pandemic and consider what role evidence- informed policy and practice can play in shaping post pandemic healthcare. Recordings of the webinars are posted on the BISI website the day after they're held. For more information, and to watch previous recordings, please visit here.